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Exhibition

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2026 Canton CBEC Fair

June 22, 2026

The three-day 2026 China (Guangzhou) Cross-Border E-Commerce Fair (Canton CBEC Fair) officially closed on June 18 at Area A of Canton Fair Complex, Guangzhou. As a top full-industry-chain event for cross-border trade, this fair gathered over 1,000 premium suppliers, 50 mainstream global cross-border platforms and 200 supporting service providers from 40 industrial clusters nationwide, welcoming more than 60,000 professional buyers from 54 countries and regions worldwide. Centered on the theme New Foreign Trade Momentum • New Digital Future, it built an all-in-one matching hub connecting manufacturers, cross-border sellers, overseas importers, logistics, payment and operation service partners.

XX Brand showcased our full lineup of 2026 cross-border exclusive new arrivals, lightweight bestsellers, eco-sustainable collections and flexible small-batch customization solutions. Our products and one-stop export services cater to diverse sales channels including Amazon, Temu, SHEIN, independent websites and offline retail supermarkets.

Key Highlights & Harvests from This Show

Productive Face-to-Face Negotiations with Global Buyers

Our booth received thousands of professional visitors, including overseas brand importers, top cross-border sellers, independent site operators and overseas warehouse agents. We held in-depth talks with over 100 targeted clients covering Southeast Asia, Europe, North America, the Middle East and Latin America. Many buyers requested product samples, factory tours and bulk seasonal cooperation on site.
Wide Market Recognition for New Cross-Border Lines

Our lightweight SKUs and recycled eco-material series became the most popular exhibits at our stand. Multiple new items perfectly fit overseas peak consumption demand for the second half year, bringing numerous sample testing and pre-order intentions, which validated our R&D focus on low-weight, fast-turnover and cost-effective cross-border goods.
Deep Connections Across the Entire Cross-Border Ecosystem

We attended more than 30 industry trend forums during the fair, exchanging insights with platform recruitment teams, overseas warehouse operators and digital marketing experts. We further upgraded our full supply chain services: small-batch quick production, dropshipping, private label OEM & ODM, and compliant brand export packages, forming a complete solution from manufacturing to global end consumers.